GDlabs insights

Have a read through our latest news, updates and guidance on how network theory can supercharge your marketing and sales campaigns.

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Data for bluffers / GDlabs - Ed Barter and Tom Ridges
Podcasts

Data for bluffers #4 / How to acquire customers like a unicorn

We’re back with an early start to 2022. This week Tom end Ed discuss how to growth teams can use the tactics that led the likes of Slack, LinkedIn, and Facebook to acquire their massive customer base as we discuss the book, “The Cold Start Problem” by Andrew Chen.

The Tech Marketing Podcast
Podcasts

The Tech Marketing Podcast

Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads? Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI

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Marketing and sales

Can’t we just use our CRM data to target locations?

Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.

Data for bluffers / GDlabs - Ed Barter and Tom Ridges
Podcasts

Data for bluffers #2 / What is an algorithm?

What is an algorithm? How do they compare to models which we hear about daily on the news? Why do they go wrong? All this and more in episode two, presented by Tom Ridges and Dr Ed Barter.

Data for bluffers / GDlabs - Ed Barter and Tom Ridges
Podcasts

Data for bluffers #1 / What is data science?

Want to understand how data can help your growth, marketing and sales efforts but don’t have the time to dive deep? Join Dr Ed Barter and Tom Ridges as they break down the world of data and AI into bite size nuggets

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