GDlabs insights

Have a read through our latest news, updates and guidance on how network theory can supercharge your marketing and sales campaigns.

Influence icon
Friends chatting in a cafe

How network theory is changing marketing

Some of the biggest brands today – from Facebook and Twitter to eBay and Spotify – have used network effects to grow. But, while that’s arguably easier for social websites, it’s also possible for any b2b or b2c business to use network theory as a growth superpower.

Red car / Baader-Meinhof Phenomenon
Marketing and sales

The science behind why new customers ignore you – and how to fix it

We all like to think that we’re unique, but we’re not that different deep down. Take, for example, the Baader–Meinhof phenomenon – also known as the frequency illusion – where once we become aware of something, we see it everywhere. As marketing and salespeople, this is a quirk of the human mind that we must tap into, but how? In this blog, we’ll show you how.

Data lights
Marketing and sales

Is first-party data the new marketing currency in customer targeting?

The next few years present a mix of challenge and opportunity for marketers. A combination of technological change, legislation, and an inflexion point in societal behaviour mean the traditional ways of targeting customers has changed. The most progressive marketers stand to make gains on the brands not able to respond.

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