Podcasts
Data for bluffers #5 / If you are looking at intent data, are you too late?
If you are looking at intent data, are you too late? All this and more, presented by Tom Ridges and Dr Ed Barter.
GDlabs insights
Have a read through our latest news, updates and guidance on how network theory can supercharge your marketing and sales campaigns.
Podcasts
Data for bluffers #4 / How to acquire customers like a unicorn
We’re back with an early start to 2022. This week Tom end Ed discuss how to growth teams can use the tactics that led the likes of Slack, LinkedIn, and Facebook to acquire their massive customer base as we discuss the book, “The Cold Start Problem” by Andrew Chen.
Podcasts
Data for bluffers #3 / 2022 – the year of privacy and FOMO
What’s going to happen to privacy in 2022? Will data FOMO dominate? And why will small data rule the data conversation? Listen to our predictions of how data will impact growth teams in 2022.
Marketing and sales
The data and marketing trends in 2022 you need to know
When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us all. What are the trends in data and marketing going to look like?
Podcasts
The Tech Marketing Podcast
Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads? Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI
Marketing and sales
Can’t we just use our CRM data to target locations?
Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.
Podcasts
Data for bluffers #2 / What is an algorithm?
What is an algorithm? How do they compare to models which we hear about daily on the news? Why do they go wrong? All this and more in episode two, presented by Tom Ridges and Dr Ed Barter.
Podcasts
Data for bluffers #1 / What is data science?
Want to understand how data can help your growth, marketing and sales efforts but don’t have the time to dive deep? Join Dr Ed Barter and Tom Ridges as they break down the world of data and AI into bite size nuggets
Marketing and sales
How to spread your marketing message from person to person, for free
In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.