Want to understand how data can help your growth, marketing and sales efforts but don’t have the time to dive deep? Join Dr Ed Barter and Tom Ridges as they break down the world of data and AI into bite size nuggets
In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.
Imagine if you could identify which website visits were random and which was more likely to lead to new business, what would that mean for your sales and marketing?
How messages move between people is fundamental for Marketers. If your message gets to one person and then stops, you have to work very hard vs a message that is freely passed between people.
Some of the biggest brands today – from Facebook and Twitter to eBay and Spotify – have used network effects to grow. But, while that’s arguably easier for social websites, it’s also possible for any b2b or b2c business to use network theory as a growth superpower.
We all like to think that we’re unique, but we’re not that different deep down. Take, for example, the Baader–Meinhof phenomenon – also known as the frequency illusion – where once we become aware of something, we see it everywhere. As marketing and salespeople, this is a quirk of the human mind that we must tap into, but how? In this blog, we’ll show you how.
UK based GDlabs, an AI audience targeting and intelligence platform, has today added a key new hire to the team. Ed Barter, who has a PhD in network science, with research experience in AI, becomes Lead Data Scientist.
GDlabs worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.
The more you spend on marketing and advertising, the more your revenue grows. Well, it’s obviously not that simple… But, if you have a small budget, how can you compete with the big guys with big budgets?
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