Podcasts
Attribution in a post cookie world / Data for Bluffers #19
This week, we’re joined by the head of data science at Andy Aldersley at anything is possible to discuss attribution in a post-cookie world.
GDlabs insights
Have a read through our latest news, updates and guidance on how network theory can supercharge your marketing and sales campaigns.
Marketing and sales
The marketing skills crisis: How to upskill your team in 2022
In this post-Covid 19 age, getting to know your customers intimately both online and offline should be a priority and that’s where a data analyst comes in.
Whitepaper
Whitepaper: How eCommerce brands can survive the cost-of-living crisis
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
Podcasts
Experiential, consequential, influential… It’s all WOM to me / Data for Bluffers #18
What do Levi’s, Foo Fighters and stand-up comedians have in common? Find out in this week’s podcast.
Marketing and sales
What does word-of-mouth marketing mean today?
How often have you been on the hunt for a new skincare product, local restaurant recommendation or dinner subscription service, and turned to friends or relatives for ideas and opinions?
Podcasts
Spread the word: How a conversation in the pub can drive 200x more sales than an ad / Data for Bluffers #17
In this episode, Tom and Ed discuss the big stats that matter, whether our brains have evolved since cave(people) days and why this matters for marketing, how WoM could be the answer in a world without third-party cookie data and how influencer marketing can seed and enhance WOM – along with why it’s not social listening
Podcasts
Successful marketing in a downturn / Data for Bluffers #16
This week Tom and Ed discuss a simple framework developed after the ’07/’08 recession on how data can do just that and show that marketing can be the savior during the tough times and not the first department to be trimmed.
Podcasts
E-commerce vs bricks and mortar – what the numbers show / Data for Bluffers #15
This week, Tom and Ed are joined by Ben Salmon from We Are Crank as they discuss the data behind e-commerce and traditional retail and how e-commerce retailers can use this information to drive sales.
Podcasts
When an anti-drinking campaign goes wrong – with Phill Agnew / Data for Bluffers #14
You’re probably familiar with the concept of social proof but doing it wrong can have big consequences for your campaign as one university found out. In this episode, Tom and Ed are joined by Phill Agnew, host of the consumer psychology podcast, Nudge.