Marketing and sales
Get your eCommerce campaigns rocking, even on a budget
With less money in people’s pockets and battling brands with larger budgets, how do you get your eCommerce campaigns rocking? You do it through focused targeting.
GDlabs insights
Have a read through our latest news, updates and guidance on how network theory can supercharge your marketing and sales campaigns.
Podcasts
How to conduct the perfect marketing experiment / Data for Bluffers #13
Every time you run a campaign it’s a chance to learn, but how do you know if your last success was random?
Podcasts
How to find customers post-pandemic / Data for Bluffers #12
Why do some campaigns work and others fail? How does your product type influence how you should target your marketing activity?
Marketing and sales
How to get your Google Ads in front of the right customers
The whole point of spending money with Google Ads is to get your ads in front of the right people. Yet, many ads are missing out on doing that by not using word-of-mouth as a factor. In this blog, we’ll show you how you can do that.
Podcasts
How marketing spreads / Data for Bluffers #11
Why do some campaigns work and others fail? How does your product type influence how you should target your marketing activity?
Case studies
How to grow eCommerce market share without increasing ad spend
To increase your market share, you have to increase your spend, right? Well, it’s certainly one method, but if you tap into the power of word-of-mouth, you can increase ROI while keeping your budget where it is.
Podcasts
The science behind how our opinions are formed / Data for Bluffers #10
Do you think your customers make their decisions based on the great creative or product features? Listen to Tom and Ed discuss how people do in fact make decisions and how you can influence them.
Podcasts
What can Kevin Bacon teach you about marketing? / Data for Bluffers #9
What can Kevin Bacon teach you about marketing? Why does William the Conqueror being your not-so-distant relative can give you a leg up in the way you reach new customers? It’s all about 6 Degrees of Separation…
Case studies
How subscription businesses such as Spotify, Hello Fresh or Xero could smash their growth targets with GDlabs
GDlabs have been working with many UK-based subscription businesses, and all have the same problem. They had experienced strong growth but were witnessing declining organic traffic and diminishing returns from the advertising spend. In short, they were spending more and getting less.