Some of the biggest brands today – from Facebook and Twitter to eBay and Spotify – have used network effects to grow. But, while that’s arguably easier for social websites, it’s also possible for any b2b or b2c business to use network theory as a growth superpower.
We all like to think that we’re unique, but we’re not that different deep down. Take, for example, the Baader–Meinhof phenomenon – also known as the frequency illusion – where once we become aware of something, we see it everywhere. As marketing and salespeople, this is a quirk of the human mind that we must tap into, but how? In this blog, we’ll show you how.
UK based GDlabs, an AI audience targeting and intelligence platform, has today added a key new hire to the team. Ed Barter, who has a PhD in network science, with research experience in AI, becomes Lead Data Scientist.
GDlabs worked with the UK division of a global cyber security business to increase their sales and marketing effectiveness. Here we show the steps from start to finish that resulted in a 184% ROI.
The more you spend on marketing and advertising, the more your revenue grows. Well, it’s obviously not that simple… But, if you have a small budget, how can you compete with the big guys with big budgets?
Albert Einstein reportedly said “Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.”
The next few years present a mix of challenge and opportunity for marketers. A combination of technological change, legislation, and an inflexion point in societal behaviour mean the traditional ways of targeting customers has changed. The most progressive marketers stand to make gains on the brands not able to respond.
You’re keen, we like it!
Drop your details in below and one of our team will be in touch soon.
