How to spread your marketing message from person to person, for free
In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.
Top 3 books for marketers looking to understand data
How messages move between people is fundamental for Marketers. If your message gets to one person and then stops, you have to work very hard vs a message that is freely passed between people.
The science behind why new customers ignore you – and how to fix it
We all like to think that we’re unique, but we’re not that different deep down. Take, for example, the Baader–Meinhof phenomenon – also known as the frequency illusion – where once we become aware of something, we see it everywhere. As marketing and salespeople, this is a quirk of the human mind that we must tap into, but how? In this blog, we’ll show you how.
How Fintechs can use precision ads to compete with bigger ad budgets of the incumbents
The more you spend on marketing and advertising, the more your revenue grows. Well, it’s obviously not that simple… But, if you have a small budget, how can you compete with the big guys with big budgets?
Albert Einstien’s theories of marketing compound interest
Albert Einstein reportedly said “Compound interest is the eighth wonder of the world. He who understands it, earns it. He who doesn’t, pays it.”
Is first-party data the new marketing currency in customer targeting?
The next few years present a mix of challenge and opportunity for marketers. A combination of technological change, legislation, and an inflexion point in societal behaviour mean the traditional ways of targeting customers has changed. The most progressive marketers stand to make gains on the brands not able to respond.