The science behind why new customers ignore you – and how to fix it

Red car / Baader-Meinhof Phenomenon

We all like to think that we’re unique, but we’re not that different deep down. Take, for example, the Baader–Meinhof phenomenon – also known as the frequency illusion – where once we become aware of something, we see it everywhere. As marketing and salespeople, this is a quirk of the human mind that we must tap into, but how? In this blog, we’ll show you how.

Is first-party data the new marketing currency in customer targeting?

Data lights

The next few years present a mix of challenge and opportunity for marketers. A combination of technological change, legislation, and an inflexion point in societal behaviour mean the traditional ways of targeting customers has changed. The most progressive marketers stand to make gains on the brands not able to respond.