How to conduct the perfect marketing experiment / Data for Bluffers #13
Every time you run a campaign it’s a chance to learn, but how do you know if your last success was random?
How to find customers post-pandemic / Data for Bluffers #12
Why do some campaigns work and others fail? How does your product type influence how you should target your marketing activity?
How marketing spreads / Data for Bluffers #11
Why do some campaigns work and others fail? How does your product type influence how you should target your marketing activity?
The science behind how our opinions are formed / Data for Bluffers #10
Do you think your customers make their decisions based on the great creative or product features? Listen to Tom and Ed discuss how people do in fact make decisions and how you can influence them.
What can Kevin Bacon teach you about marketing? / Data for Bluffers #9
What can Kevin Bacon teach you about marketing? Why does William the Conqueror being your not-so-distant relative can give you a leg up in the way you reach new customers? It’s all about 6 Degrees of Separation…
What can marketing learn from pandemic modelling? / Data for Bluffers #8
How can the R number we heard so much about during the pandemic drive your marketing strategy? Why are the groups your customers hang out in so important to understand?
What is bias? / Data for Bluffers #7
Learn how writing a pub quiz can make you better at marketing as Tom and Ed discuss how bias can be good and bad when it comes to data in sales and marketing.
Life after cookies and the cold start problem
Our love/hate relationship with cookies is about to end, so how will we be able to identify our new customers? Listen to the Fuel podcast to find out.
What is AI? / Data for bluffers #6
It’s time we settle this once and for all…maybe. This week Tom and Ed get to the bottom of the question “what is AI?”
If you are looking at intent data, are you too late? / Data for bluffers #5
If you are looking at intent data, are you too late? All this and more, presented by Tom Ridges and Dr Ed Barter.