GDlabs / marketing and sales

With less money in people’s pockets and battling brands with larger budgets, how do you get your eCommerce campaigns rocking? You do it through focused targeting.

The whole point of spending money with Google Ads is to get your ads in front of the right people. Yet, many ads are missing out on doing that by not using word-of-mouth as a factor. In this blog, we’ll show you how you can do that.

Understanding when a potential customer is ready to buy is crucial to any business – big or small. This blog looks at how you can use intent data to grow your ROI and boost sales.

When Christmas decorations start to spring up, it’s only natural that we look to the future and wonder what 2022 has in store for us all. What are the trends in data and marketing going to look like?

Data may well be the new oil of the 21st century but, with the upcoming changes to cookies and third-party data, it’s all about first-party data. You need to own your own data and you need to use it wisely.

In the next 3 minutes, I’m going to give you a deep dive into the different ways ideas spread and how you can use this to identify and harness word of mouth in your marketing to get your messages moving between people for free.

How messages move between people is fundamental for Marketers. If your message gets to one person and then stops, you have to work very hard vs a message that is freely passed between people.

We all like to think that we’re unique, but we’re not that different deep down. As marketing and salespeople, we need to tap into how our customers’ mind works. In this blog, we’ll show you how.