Grow faster with network effects
Now that we live in a digital world where everything can be tracked, measured and reported on, we often forget about the power of offline. Marketing network effects is all about harnessing that power.
We often get swept up with the idea that online networks are massive – however, that’s not the case in reality.
Online networks are a small subset of offline networks, making offline networks bigger and a more realistic representation of peoples true connectedness. The geographic reach may not be the same, but the number of people one can reach and influence- viral memes aside – is much more.
But, the question is… how do you measure conversations that are happening offline? How can you discover what Jack has said to Jill about your brand while sipping on a cafe latte at the bistro at the end of their road?
This is where GDlabs can help you, your marketing ROI and your sales goals.
Target effectively without worrying about compliance
When working with data you don’t already own, compliance has to be front and centre of your mind.
Not only do you have to keep track of your campaigns to ensure their compliance, but you also have to be transparent with your customers on how you use their data.
In 2020, Google was handed a tasty $57 million fine for not making it clear enough to Android users how their personal information was processed.1
In an ideal world, marketing and sales campaigns wouldn’t need 3rd party data. You would use your own data to grow your business.
Test your 1st party data and see for yourself
They say a picture is worth a thousand words. So, how many words would an animated graphic of where your brand is being talked about be worth? All with your own 1st party data.
The answer is, it will cost you nothing to find out.
GDlabs has produced a free service that allows you to see a historical view of where you should have been selling and marketing to so you can compare it against your actual actions.
Simply connect your Google Analytics to the GDlabs portal and we’ll run our analysis magic on your data.
The process takes less than 1 minute and no credit cards are required.
From that, we’ll give you:
- The last three months of influence driven by your website visitors
- Where it’s likely that offline social activity has influenced web traffic to your site
To get started with supercharging your data, plugin your details to the GDlabs portal. Take the first step towards owning the future of your data.
Source
1 / French court slaps down Google’s appeal against $57m GDPR fine / techcrunch.com
