How eCommerce brands can survive the cost-of-living crisis
With the cost-of-living crisis hitting home, consumers are keeping a close eye on what they’re spending. How can brands deal with these challenging conditions?
The simple answer is to find customers that are most likely to buy. In this eBook, we’ll talk you through:
The cost-of-living crisis
A change in working habits post-lockdown
How brands can survive in 2022 by targeting people who are ready to buy
Easily connect your data – we’ve got friends in the right places
Don’t take our word for it
“Word-of-mouth is our best form of advertising. Highly involved buyers make word-of-mouth a key influencer in their purchasing decisions, and generate high customer lifetime loyalty."
"90% of our growth is from word-of-mouth.”
85% of Etsy site visitors reputedly come organically and only 15% via paid channels. This level of word-of-mouth ultimately helps to lower CAC.
“We all know that people are busy and being sent stuff that isn’t relevant is annoying. At best people will ignore it, at worst they’ll stop engaging with us. Using WOM targeting, we were delighted to see a 600% uplift above the control group and a 192% increase in online signups, plus the campaign was remembered for three weeks longer.”
“The potential of untapping word-of-mouth marketing is huge for us. We found a relatively low level of word-of-mouth in our data, so our work with GDlabs not only made us think about how to increase sales in these areas, but also how to spark more offline conversations.”
“It’s like breathing: we have two lungs and we need to use both of them. Social conversations are important, but offline WOM is even more important.”
“The rewards of pursuing excellence in word-of-mouth marketing are huge. It can deliver a sustainable and significant competitive edge few other marketing approaches can match."
"Strong brands are not built on clicks, but on memories. People think they just put an ad in front of you and you immediately buy. Generally, you don’t generate any sale from an ad, what you do is generate a memory and then at some point later they consult their memory.”
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“The rewards of pursuing excellence in word-of-mouth marketing are huge. It can deliver a sustainable and significant competitive edge few other marketing approaches can match”
“It’s like breathing: we have two lungs and we need to use both of them. Social conversations are important, but offline WOM is even more important.”
"Strong brands are not built on clicks, but on memories. People think they just put an ad in front of you and you immediately buy. Generally, you don’t generate any sale from an ad, what you do is generate a memory and then at some point later they consult their memory.”
“The potential of untapping word-of-mouth marketing is huge for us. We found a relatively low level of word-of-mouth in our data, so our work with GDlabs not only made us think about how to increase sales in these areas, but also how to spark more offline conversations.”
“We all know that people are busy and being sent stuff that isn’t relevant is annoying. At best people will ignore it, at worst they’ll stop engaging with us. We were delighted to see a 600% uplift above the control group and a 192% increase in signups, plus the campaign was remembered for three weeks longer.”
Previous
Next
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