Whitepaper  /

How network theory is changing marketing

Some of the biggest brands today – from Facebook and Twitter to eBay and Spotify – have used network effects to grow. But while that’s arguably easier for social websites, it’s also possible for any b2b or b2c business to use network theory as a growth superpower.

Learn about:

  • How we make decisions
  • Behavioural types
  • Network theory
  • Networks and marketing
  • How to boost your marketing and sales campaigns with networks
Image - How network theory is changing marketing

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"GDlabs has been invaluable in proving clarity on how our channels are performing and improving our marketing spend ROI."
Julian Roberts CMO
ESET UK

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